Iced Tea Market Enjoying Growing Popularity

These days with the more health conscious frame of mind, we are looking for healthier alternatives to carbonated soft drinks full of sugar. While soft drinks have been very popular for many years, it is becoming more apparent these are not the best choices for our bodies. One drink that is not carbonated but still gives the taste buds a tingle is ice tea. Countries like the United States have been selling ice tea fervently for some years, and it’s brewing up a storm here now too. Ice tea has nutrition similarities to fruit juice and the benefits of tea.

Changing the reputation of ice tea. –

Marketing campaigns have been launched by iced tea manufacturers to disprove the misconceptions by consumers that ice tea is just merely cold tea. Now it’s a drink to experience the quickest growth in the beverage category. Due to the desire to make healthier food choices, ice tea is experiencing growth in popularity for its refreshing qualities and great tasting flavors. By adding fruit flavors and additives with health benefits ice tea is being embraced as more than just tea and enjoyed as a healthy drink option. The perfect drink in hot weather, flavors such as Lemon, Mango, Green tea with Citrus, Peach and White Tea and Raspberry can be enjoyed as a preferred healthy alternative to carbonated soft drinks that is more tasty and exciting to drink than water.

The consumers’ choice. –

With strong delivery on all cold beverage benefits, ice tea is experiencing huge success. Due to a growing regard for health and wellness carbonated soft drinks are losing their grip on the market. As many people know, green tea is revered for it’s antioxidant benefits, therefore when this is added to ice tea, the health benefits increase. Ice tea is an easy drink to consume whilst on the go as it comes packaged in convenient 500ml PET bottles, making it all the more desirable for a thirst quencher on the move throughout the day. With so many people experiencing busy and hectic lifestyles, drinking ice tea is a wise choice for their lives.

Ice tea is bound to enjoy more popularity as more people become conscious of what they are putting into their bodies and understanding how it affects their minds. Fighting the free radicals in your body is easily done by drinking ice tea, it’s a great tasting refreshing drink that is good for you too and can be enjoyed while you’re on the move. More and more people are switching to ice tea.